The Neon Signs of Service™

Concentrated nuggets of service wisdom encapsulated in twelve easy-to-digest lessons. Each service principle is represented by a flashing neon sign - a symbol that makes it easy for the service provider to remember what to do in every situation.  Also included are practical techniques that will help service providers take better care of themselves while they're serving others. 

The Neon Signs of Service contains:

• A DVD with twelve 40-minute lessons.
• Designed to be facilitated in group settings by a manager. A guide with complete scripts for the facilitator is included.
• A wealth of tips, techniques, role-plays, and fun.
• Practical information presented by world-renowned customer service expert Holly Stiel. Holly spent 17 years as the concierge at a 5 star hotel.

Lesson Titles:

1  Introduction and The Psychic Salary™
2  Thank You Very Much
3  Overarching Neon Signs: Stay in Touch with the Challenge; Choose
4  The Me Sign™
5 The Wings of No™
6 The Art of the Apology; Being Right’s the Booby Prize
7 Make No Assumptions
8 Dealing with the Double D’s; It Isn’t Personal; Notice, Name and Choose
9 Look for the Love
10 Forgive
11 Keep Dancing
12 Bring Your Sense of Humor to Work


Click for a Printable Product Description


The Neon Signs of Service .............................................................. $1,950

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Contains one DVD and one CD-ROM. DVD includes 12 lessons, playable on any consumer level DVD player attached to a standard TV (may also be used on DVD-enabled computers)
CD-ROM contains electronic version of the Employee Workbook for free unlimited self-printing (licensed for use along with DVD training only). Requires computer CD-ROM drive attached to a printer. No additional license fees required. Replacement CD-ROM - free for 1 year with original CD-ROM exchange.

Additional Items
(for purchase by owners of the courseware only - not available separately)

Facilitator’s Guide (1 printed version) – spiral bound, 40 pages.......................$50

Employee Workbooks (5 pack, printed version) – spiral bound, 20 pages,
proof of participation worksheet.....................................................................$75




For a closer look at all the features and benefits of this course click here to see a brief slideshow